Frederick Naile’s bakery stood on Main St. in between DeKalb Street and Swede Street in Norristown. This picture was probably taken around 1850. If you look closely, you’ll notice that the name of the shop is written twice. First it says, “Frederick Naile Baker” in our familiar Latin text; underneath, it says “Friedrich Nagel Becker” in German blackletter, or Gothic type. Why the two names? Like any modern shop owner, Frederick was probably trying to appeal to as many potential customers as possible. The two names might have been an assurance to consumers that he sold breads to please a variety of palates.